{"id":8508,"date":"2020-04-02T10:43:26","date_gmt":"2020-04-02T08:43:26","guid":{"rendered":"https:\/\/peakpro.vordingborgerhverv.dk\/?p=8508"},"modified":"2020-06-17T10:44:42","modified_gmt":"2020-06-17T08:44:42","slug":"lokal-butik-trodser-corona-krisen-50-vaekst","status":"publish","type":"post","link":"https:\/\/businessvordingborg.dk\/en\/lokal-butik-trodser-corona-krisen-50-vaekst\/","title":{"rendered":"Lokal butik trodser corona-krisen: 50 % v\u00e6kst"},"content":{"rendered":"

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”4.4.8″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″]<\/p>\n

\"\"Som mange andre butikker oplever Kids Coolshop i Vordingborg ogs\u00e5, at der er langt f\u00e6rre kunder i butikken end f\u00f8r corona-krisen. Men med egen webshop og m\u00e5lrettet markedsf\u00f8ring har virksomheden opn\u00e5et en stigende oms\u00e6tning trods udfordringerne.<\/strong><\/p>\n

Corona-krisen har vendt hverdagen p\u00e5 hovedet for langt de fleste danskere \u2013 b\u00e5de privat og i erhvervslivet. Men is\u00e6r detailhandlen m\u00e6rker den negative effekt af de tiltag, som regeringen har taget for at beskytte borgere mod corona-smitte.<\/p>\n

Kunderne bliver hjemme, og det har givet \u00f8konomiske udfordringer. Men der er gode historier og erfaringer at finde \u2013 blandt andet hos Kids Coolshop i Vordingborg.<\/p>\n

\u201dVores webshop\u00a0www.altileg.dk<\/a>\u00a0har v\u00e6ret med til at b\u00e6re os gennem krisen. Salget i vores butik er faldet meget, mens salget p\u00e5 vores webshop er steget med 50 % den seneste m\u00e5neds tid. Og sammenlignet med vores oms\u00e6tning i marts sidste \u00e5r s\u00e5 har vi 15 % fremgang,\u201d<\/em>\u00a0fort\u00e6ller Nickolai J\u00f8rgensen, indehaver af Kids Coolshop.<\/p>\n

Puslespil, modellervoks og farvepenne\"\"<\/h2>\n

I denne tid, hvor rammerne om corona-virus styrer kundernes hverdag, m\u00e5lretter Kids Coolshop deres markedsf\u00f8ring til at opfylde kundernes nuv\u00e6rende behov med produkter, der kan handles p\u00e5 deres webshop.<\/p>\n

\u201dVi har et meget bredt udvalg, men i denne tid har vi s\u00e6rligt markedsf\u00f8rt vores kreative leget\u00f8j til b\u00e5de b\u00f8rn og voksne. Puslespil med 1.000 brikker, modellervoks, perler \u2013 alt, der kan f\u00e5 tiden til at g\u00e5, mens de fleste familier er sammen derhjemme. Og det er helt sikkert ogs\u00e5 de produkter, vi s\u00e6lger allermest af lige nu p\u00e5 vores webshop,\u201d<\/em>\u00a0siger Nickolai J\u00f8rgensen.<\/p>\n

Online handel er fremtiden<\/h2>\n

M\u00e5lrettet markedsf\u00f8ring og egen webshop har sikret Kids Coolshops oms\u00e6tning p\u00e5 trods af corona-krisen. Men det var allerede f\u00f8r corona-krisen, at Nickolai J\u00f8rgensen erfarede vigtigheden af at v\u00e6re tilg\u00e6ngelig online for sine kunder.<\/p>\n

Nickolai J\u00f8rgensen fort\u00e6ller:\u00a0\u201dGenerelt udg\u00f8r online handel 40 % af vores totalsalg \u2013 og det er ikke kun webshoppen. Vi f\u00e5r omkring 300 henvendelser om dagen p\u00e5 Facebook i vores lavs\u00e6son. Vi bruger meget tid p\u00e5 markedsf\u00f8ring af produkter med blandt andet videoer og billeder p\u00e5 Facebook, og det genererer mange henvendelser, som skal h\u00e5ndteres. Ud af vores i alt 17 ansatte s\u00e5 er 4 ansat til at h\u00e5ndtere vores online forretning \u2013 2 af dem er ansat p\u00e5 fuldtid og 2 medarbejdere p\u00e5 deltid. Deres arbejde fokuserer p\u00e5 online handel; at besvare kundehenvendelser hurtigt, administrere webshoppen, og sikre at vores webshop er konkurrencedygtig online.\u201d<\/em><\/p>\n

Et oplevelsescenter<\/h2>\n

I detailbranchen er der ofte en tendens til at se online handel som en direkte konkurrent til fysiske butikker. Men Nickolai J\u00f8rgensen har et helt andet syn p\u00e5 sagen.<\/p>\n

\u201dJeg tror p\u00e5, at man i detailbranchen skal begynde at se p\u00e5 salg p\u00e5 en anden m\u00e5de. Jeg betragter selv vores butik som et oplevelsescenter. Her kan b\u00f8rn og voksne komme ind for at se, m\u00e6rke og pr\u00f8ve produkterne. Derhjemme kan de igen se produkterne online, og s\u00e5 bestiller de hos os fordi de har haft en god oplevelse. Deres ordre kan afhentes i vores butik, og s\u00e5 f\u00e5r vi faktisk bes\u00f8g af kunderne igen, hvilket \u00e5bner op for mersalg,\u201d<\/em><\/p>\n

Og selvom webshoppen er en stor succes for virksomheden, is\u00e6r under corona-krisen, s\u00e5 har Nickolai J\u00f8rgensen en klar erfaring, som han vil dele med andre erhvervsdrivende i detailbranchen.<\/p>\n

\u201dVi har haft vores webshop i 7 \u00e5r, og min erfaring er, at det er alt eller intet. At \u00e5bne en webshop er ligesom at \u00e5bne en butik i en bagg\u00e5rd p\u00e5 den d\u00e5rligste lokation i Danmark. Derfra skal man arbejde sig stille og roligt op for at g\u00f8re sig mere synlig blandt de mange andre tilbud, som findes. En webshop og online tilstedev\u00e6relse generelt skal passes og vedligeholdes hver dag \u2013 kunderne forventer blandt andet, at sortimentet er opdateret og at de f\u00e5r hurtigt svar. Men det er helt sikkert det v\u00e6rd \u2013 og det kan vi is\u00e6r m\u00e6rke nu,\u201d<\/em>\u00a0afslutter Nickolai J\u00f8rgensen.<\/p>\n

\u00a0<\/p>\n

Shop online og st\u00f8t det lokale handelsliv<\/h3>\n

P\u00e5 under \u00e9n uge har City Manager-teamet og handelsforeningerne i Stege, Pr\u00e6st\u00f8 og Vordingborg udviklet og lanceret tre webshops. Hver webshop samler alle butikker i hver handelsby p\u00e5 en online platform. Det giver vores lokale butikker mulighed for at n\u00e5 deres kunder online under corona-krisen.<\/p>\n

Handl lokalt og st\u00f8t de lokale handelsbyer \u2013 s\u00e5 er de her ogs\u00e5 i morgen.<\/p>\n

Find din handelsby online her<\/h4>\n

Stege \u2013\u00a0www.vielskermoen.dk<\/a><\/strong><\/p>\n

Pr\u00e6st\u00f8 \u2013\u00a0www.praestohandel.dk\/shop<\/a><\/strong><\/p>\n

Vordingborg \u2013\u00a0www.bycentrum.com\/shop<\/a><\/strong><\/p>\n

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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Som mange andre butikker oplever Kids Coolshop i Vordingborg ogs\u00e5, at der er langt f\u00e6rre kunder i butikken end f\u00f8r corona-krisen. Men med egen webshop og m\u00e5lrettet markedsf\u00f8ring har virksomheden opn\u00e5et en stigende oms\u00e6tning trods udfordringerne.Corona-krisen har vendt hverdagen p\u00e5 hovedet for langt de fleste danskere \u2013 b\u00e5de privat og i erhvervslivet. Men is\u00e6r […]<\/p>\n","protected":false},"author":1,"featured_media":8509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"iawp_total_views":7,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-8508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-detail"],"yoast_head":"\nLokal butik trodser corona-krisen: 50 % v\u00e6kst - Business Vordingborg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessvordingborg.dk\/en\/lokal-butik-trodser-corona-krisen-50-vaekst\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lokal butik trodser corona-krisen: 50 % v\u00e6kst - Business Vordingborg\" \/>\n<meta property=\"og:description\" content=\"Som mange andre butikker oplever Kids Coolshop i Vordingborg ogs\u00e5, at der er langt f\u00e6rre kunder i butikken end f\u00f8r corona-krisen. Men med egen webshop og m\u00e5lrettet markedsf\u00f8ring har virksomheden opn\u00e5et en stigende oms\u00e6tning trods udfordringerne.Corona-krisen har vendt hverdagen p\u00e5 hovedet for langt de fleste danskere \u2013 b\u00e5de privat og i erhvervslivet. 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