{"id":5302,"date":"2018-11-15T13:14:47","date_gmt":"2018-11-15T12:14:47","guid":{"rendered":"https:\/\/www.vordingborgerhverv.dk\/?p=5302"},"modified":"2018-11-15T13:14:47","modified_gmt":"2018-11-15T12:14:47","slug":"det-handler-om-indhold","status":"publish","type":"post","link":"https:\/\/businessvordingborg.dk\/en\/det-handler-om-indhold\/","title":{"rendered":"SoMe-Workshop: Det handler om indhold ??"},"content":{"rendered":"<p><strong>Som en del af den internationale iv\u00e6rks\u00e6tteruge 2018 satte MikroVirk fokus p\u00e5 de sociale medier.<\/strong><\/p>\n<p>Det var tidlig morgen den 13. november, da Vordingborg Erhverv og erhvervsnetv\u00e6rket MikroVirk satte fokus p\u00e5 sociale medier. Rammerne var sat p\u00e5 Idr\u00e6tsh\u00f8jskolen Bosei i deres ny-istandsatte konferencelokaler, hvor 50 ivrige iv\u00e6rks\u00e6ttere sad klar til at l\u00e6re, hvordan man som virksomhed kan blive bedre til at markedsf\u00f8re sig p\u00e5 sociale medier.<\/p>\n<p>Workshoppen blev kickstartet med et sp\u00e6ndende opl\u00e6g fra makeitmedia, om hvordan man gennem content kan skabe brugerdrevet indhold, og derved generere organisk reach (at n\u00e5 ud til kunderne, uden at betale annoncekroner). Det handler i h\u00f8j grad om at fange kundens interesse og det g\u00f8res ikke ved konstant at lave salgsopslag med budskaber som skriger; \u201dk\u00f8b, k\u00f8b, k\u00f8b\u201d. Kunderne vil gerne vide noget om alt det andet der foreg\u00e5r bagved virksomheden. Man skal s\u00e6lge gennem godt indhold og vende tankegangen fra salg til i stedet at hj\u00e6lpe kunden. Det handler om at finde ind til kundens smerte og afhj\u00e6lpe denne med sit produkt eller serviceydelse.<\/p>\n<p><strong>Det er ikke indholdet alene<\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-5305 alignright no-lazyload\" src=\"https:\/\/businessvordingborg.dk\/wp-content\/uploads\/workshop-some-1-320x160.jpg\" alt=\"\" width=\"320\" height=\"160\" \/>Det er dog vigtigt at supplere sit content med annoncering. Facebook har bl.a. i \u00e5r \u00e6ndret i deres algoritme, hvilket betyder at virksomhedernes opslag ikke l\u00e6ngere har samme reach (l\u00e6s: r\u00e6kkevidde). Dette fordi f\u00f8lgerne aktivt skal interagere p\u00e5 et opslag for at f\u00e5 fremtidige opslag vist. Det leder os tilbage til det gode brugerdrevede indhold. En kombination af godt content og annoncering er vejen frem. S\u00e6rligt fordi man som virksomhed kan m\u00e5lrette sin annonce meget mere specifikt end et almindeligt opslag.<\/p>\n<p>Efter en grundig gennemgang og et indblik i de forskellige metoder, \u00a0man kan bruge for at n\u00e5 ud til sine kunder gennem b\u00e5de Facebook og Instagram, var det p\u00e5 tide at finde laptoppen frem og f\u00e5 gang i tastaturet. Deltagerne blev guidet igennem den tekniske ops\u00e6tning af en annonce, og det var med at holde tungen lige i munden, men energien og sp\u00f8rgelysten var h\u00f8j. En af de v\u00e6sentlige pointer, n\u00e5r man laver annoncer, var at s\u00f8rge for at give kunden mulighed for at komme videre til en kontaktformular, en hjemmeside eller noget tredje, som kan skabe en relation \u2013 et s\u00e5kaldt call-to-action.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Som en del af den internationale iv\u00e6rks\u00e6tteruge 2018 satte MikroVirk fokus p\u00e5 de sociale medier. Det var tidlig morgen den 13. november, da Vordingborg Erhverv og erhvervsnetv\u00e6rket MikroVirk satte fokus p\u00e5 sociale medier. Rammerne var sat p\u00e5 Idr\u00e6tsh\u00f8jskolen Bosei i deres ny-istandsatte konferencelokaler, hvor 50 ivrige iv\u00e6rks\u00e6ttere sad klar til at l\u00e6re, hvordan man som [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"iawp_total_views":15,"footnotes":""},"categories":[20,22],"tags":[],"class_list":["post-5302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ivaerksaetteri","category-vordingborg-erhverv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SoMe-Workshop: Det handler om indhold ?? - Business Vordingborg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessvordingborg.dk\/en\/det-handler-om-indhold\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoMe-Workshop: Det handler om indhold ?? - Business Vordingborg\" \/>\n<meta property=\"og:description\" content=\"Som en del af den internationale iv\u00e6rks\u00e6tteruge 2018 satte MikroVirk fokus p\u00e5 de sociale medier. 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