{"id":3482,"date":"2017-01-17T08:58:51","date_gmt":"2017-01-17T07:58:51","guid":{"rendered":"http:\/\/www.vordingborgerhverv.dk\/?p=3482"},"modified":"2017-01-17T08:58:51","modified_gmt":"2017-01-17T07:58:51","slug":"trusler-og-muligheder-foelges-ad","status":"publish","type":"post","link":"https:\/\/businessvordingborg.dk\/en\/trusler-og-muligheder-foelges-ad\/","title":{"rendered":"Trusler og muligheder f\u00f8lges ad"},"content":{"rendered":"<p><strong>Selv om det er sv\u00e6rt, skal man v\u00e6re optimist og tro p\u00e5 den mission, man har. Det er budskabet fra Dann Nielsen, R\u00f8stofte Maskiner, som i november modtog erhvervsprisen for i \u00e5revis at have leveret gode resultater p\u00e5 et ellers tr\u00e6ngt marked.<\/strong><\/p>\n<p>Dann Nielsen overtog R\u00f8stofte Maskiner efter sin far i 1989 og var ogs\u00e5 i \u00e5rene inden da ansat i virksomheden. Derfor har han p\u00e5 t\u00e6tteste hold fuldt udviklingen i landbruget: Fra mange sm\u00e5 bestande til f\u00e5, store producenter.<\/p>\n<p>Det giver selvf\u00f8lgelig en del udfordringer, hvis man har en forretning, der lever af at s\u00e6lge landbrugsmaskiner og lave service p\u00e5 dem.<\/p>\n<p>\u201dMan kan ikke vokse ved kun at v\u00e6re i Vordingborg\u201d, siger Dann Nielsen. \u201dKendetegnende for branchen er, at der bliver f\u00e6rre og f\u00e6rre kunder, og at der er l\u00e6ngere imellem dem, s\u00e5 derfor skal man l\u00e6ngere ud. Markedet her ikke er stort nok.\u201d<\/p>\n<h2>Teknologien \u00e6ndrer alt<\/h2>\n<p>Det var ikke til at forudse tilbage i 1980\u2019erne, hvor Dann Nielsen startede i virksomheden, at udviklingen ville g\u00e5 s\u00e5 hurtigt og medf\u00f8re s\u00e5 radikale \u00e6ndringer. Ogs\u00e5 i landbruget har tekniske opfindelser gjort sit indtog og \u00f8get produktiviteten betydeligt.<\/p>\n<p>\u201dJeg har altid sagt: Vi skal have k\u00f8d, br\u00f8d og m\u00e6lk uanset hvad. Men i dag betyder teknologien, at man kan producere langt mere for en mindre indsats end f\u00f8r\u201d, siger Dann som forklaring p\u00e5, at mange landbrug er blevet lagt sammen til store enheder.<\/p>\n<p>Og hvem ved, hvad fremtiden kan bringe. M\u00e5ske bliver reservedelslagre snart gjort overfl\u00f8dige. Fremkomsten af 3D-printere g\u00f8r det muligt at printe de reservedele, der skal udskiftes, i stedet for at man skal bestille dem hos producenten og opbevare dem, indtil behovet opst\u00e5r. Det er et scenarium, man skal have med i sine overvejelser, mener Dann.<\/p>\n<h2>Grav mulighederne frem<\/h2>\n<p>At R\u00f8stofteMaskiner har klaret sig s\u00e5 godt p\u00e5 et marked pr\u00e6get af f\u00e5 kunder og stor konkurrence skyldes netop de overvejelser, som indehaveren konstant g\u00f8r sig om fremtiden. Fremsynethed og erkendelse af, hvordan vilk\u00e5rene ser ud, har v\u00e6ret vigtige ingredienser for overlevelsen.<\/p>\n<p>\u201dJeg plejer at sige, at trusler og muligheder f\u00f8lges ad. Truslerne kommer helt af sig selv, mens mulighederne skal graves frem. De strukturelle forandringer i vores samfund k\u00f8rer, og det kan vi ikke g\u00f8re noget ved. S\u00e5 man m\u00e5 pr\u00f8ve at t\u00e6nke alternativt og komme en anden vej rundt om problemet.\u201d<\/p>\n<p>Selv har Dann Nielsen efterfulgt ordene ved bl.a. at etablere en afdeling i Saksk\u00f8bing, da muligheden b\u00f8d sig. Med udvidelsen af markedet til ogs\u00e5 at g\u00e6lde Lolland-Falster bliver oplandet st\u00f8rre, og virksomheden har dermed et st\u00f8rre kundegrundlag.<\/p>\n<p>Desuden handler R\u00f8stofte Maskiner ikke kun med landbrugsmaskiner, men ogs\u00e5 have- og parkmaskiner samt jagt- og fritidsudstyr og arbejdst\u00f8j. P\u00e5 den m\u00e5de bliver indtjeningsmulighederne st\u00f8rre, og risikoen for tab spredes p\u00e5 flere forretningsomr\u00e5der.<\/p>\n<h2>Optimistisk syn p\u00e5 fremtiden<\/h2>\n<p>I november 2016 fik Dann Nielsen et skulderklap for sit arbejde, da han fik Vordingborg Erhvervsforenings erhvervspris. I begrundelsen l\u00f8d det bl.a., at R\u00f8stofte Maskiner med Dann i spidsen har evnet at tr\u00e6ffe de rette beslutninger p\u00e5 de rigtige tidspunkter. Han mener, at\u00a0prisen kan v\u00e6re med til at udbrede kendskabet til virksomheden og g\u00f8re folk opm\u00e6rksomme p\u00e5, at de ogs\u00e5 s\u00e6lger fx have- og parkmaskiner.<\/p>\n<p>Danns ambition er, at R\u00f8stofte Maskiner skal v\u00e6re endnu st\u00f8rre om 10 \u00e5r. Det kan v\u00e6re via opk\u00f8b eller fusioner \u2013 pointen er under alle omst\u00e6ndigheder, at man skal v\u00e6re villig til at unders\u00f8ge mulighederne og t\u00e6nke i l\u00f8sninger frem for forhindringer. Han lader sig ikke skr\u00e6mme af truslen om det tr\u00e6ngte marked med f\u00e5 kunder og stor konkurrence og en teknologisk udvikling, der m\u00e5ske g\u00f8r markedet endnu mere vanskeligt at befinde sig p\u00e5:<\/p>\n<p>\u201dVi er fit for fight. Man skal v\u00e6re optimist og tro p\u00e5 det\u201d, slutter han.    \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selv om det er sv\u00e6rt, skal man v\u00e6re optimist og tro p\u00e5 den mission, man har. Det er budskabet fra Dann Nielsen, R\u00f8stofte Maskiner, som i november modtog erhvervsprisen for i \u00e5revis at have leveret gode resultater p\u00e5 et ellers tr\u00e6ngt marked. Dann Nielsen overtog R\u00f8stofte Maskiner efter sin far i 1989 og var ogs\u00e5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vaekst"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trusler og muligheder f\u00f8lges ad hos R\u00f8stofte Maskiner<\/title>\n<meta name=\"description\" content=\"Dann Nielsen, modtager af erhvervsprisen 2016, opfordrer til, at man graver mulighederne frem og t\u00e6nker alternativt. 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