{"id":33607,"date":"2025-06-19T12:52:41","date_gmt":"2025-06-19T10:52:41","guid":{"rendered":"https:\/\/businessvordingborg.dk\/?p=33607"},"modified":"2025-07-03T11:52:09","modified_gmt":"2025-07-03T09:52:09","slug":"citymanagerne-bliver-til-koebstadsudviklere","status":"publish","type":"post","link":"https:\/\/businessvordingborg.dk\/en\/citymanagerne-bliver-til-koebstadsudviklere\/","title":{"rendered":"Citymanagerne bliver til k\u00f8bstadsudviklere"},"content":{"rendered":"

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Business Vordingborg har \u00e6ndret tilgang til udvikling af bymidterne i Pr\u00e6st\u00f8, Vordingborg og Stege. Hvor fokus tidligere var p\u00e5 at underst\u00f8tte butikker og koordinere praktiske opgaver, er fokus nu drejet mod ogs\u00e5 at skabe rammerne for attraktive oplevelser for b\u00e5de bes\u00f8gende og fastboende. Derfor f\u00e5r citymanagerne nu en rolle som har et st\u00f8rre strategisk udviklingsfokus – de bliver til k\u00f8bstadsudviklere i Vordingborg Kommune<\/strong><\/p>\n

I fem \u00e5r har citymanagerne haft en koordinerende rolle mellem de tre k\u00f8bst\u00e6der Pr\u00e6st\u00f8, Vordingborg og Stege, men if\u00f8lge bestyrelsesformand for Business Vordingborg, Steffen Steffensen, var opgaven blevet for praktisk.<\/p>\n

“Det var blevet mere og mere en slags vicev\u00e6rt-rolle, hvor de stod for at plante blomster i krukker, holdt \u00f8je med, om der skulle fejes eller samles skrald og den slags. En anden vigtig opgave for citymanagerne var at sikre, at der ikke var nogen tomme butikker. Dette bet\u00f8d i praksis, at de fungerede som mellemm\u00e6nd mellem mulige lejere og dem, der ejer ejendommene. Det er ogs\u00e5 vigtige opgaver, men det skal ikke v\u00e6re kernen i k\u00f8bstadsudviklerens arbejde,\u201d forklarer Steffen Steffensen om baggrunden for at tilf\u00f8je et strategisk ben til k\u00f8bstadsudvikler-rollen.<\/p>\n

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Et trin op ad strategi-stigen<\/h2>\n

“I bestyrelsen havde vi et \u00f8nske om at rette indsatsen mere strategisk imod udvikling af k\u00f8bst\u00e6derne som turistdestinationer. Det er ogs\u00e5 godt for bos\u00e6tning, at der er levende bymidter,\u201d siger Steffen Steffensen.<\/p>\n

Bestyrelsesformanden bakkes op af Dansk Erhverv, der har unders\u00f8gt danskernes holdning til bymidter. Af\u00a0analysen \u201cDanskerne \u00f8nsker levende bymidter<\/a>\u201d fra maj 2023\u00a0fremg\u00e5r det, at et stort flertal af danskerne (knap otte ud af ti) mener, at det er vigtigt med en levende bymidte. Analysen peger samtidig p\u00e5, at kommunerne spiller en n\u00f8glerolle i forhold til at sikre fremtidige levende bymidter.\u00a0\u00a0<\/p>\n

\u201cDerfor er det vigtigt, at vi tager opgaven et trin l\u00e6ngere op ad strategi-stigen og bruger kr\u00e6fterne p\u00e5 at skabe rammer, der kan f\u00e5 k\u00f8bst\u00e6derne til at leve. For detailhandlen handler det om, at der skal v\u00e6re en god trafik af mulige kunder, og det er derfor, vi skal t\u00e6nke i helhedsl\u00f8sninger, hvor detailhandel kombineres med andre elementer som kultur og turisme,\u201d siger Steffen Steffensen.<\/p>\n

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\u201c<\/h3>\n

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“Der ligger en helhedsplan fra 2019 med mange initiativer, der ikke er sat i gang endnu. Projekterne er der, s\u00e5 nu skal vi hj\u00e6lpes ad om at f\u00e5 dem ud og leve et skridt ad gangen.”<\/h3>\n

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Steffen Steffensen<\/a> | bestyrelsesformand, Business Vordingborg<\/p>\n

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Skal arbejde strategisk<\/h2>\n

De tre k\u00f8bstadsudviklere skal arbejde strategisk sammen og sammen med kommunen. For eksempel skal de s\u00f8ge puljer sammen til initiativer. Deres form\u00e5l er at fremme erhvervsudviklingen, bylivet og turismen. Dette skal ske i t\u00e6t samarbejde med kommunen, de lokale erhvervsdrivende, foreninger og andre akt\u00f8rer. Hvor kommunen har faglig viden og ansvar for byens udvikling, kan k\u00f8bstadsudviklerne bidrage med sparring og koordinering af input fra k\u00f8bst\u00e6dernes mange akt\u00f8rer.<\/p>\n

Opgaven er at fremme de tre k\u00f8bst\u00e6ders s\u00e6rkende, skabe konkrete udviklingsprojekter, underst\u00f8tte initiativer, bringe initiativer frem til kommunens vidende, v\u00e6re bindeleddet til byens mange akt\u00f8rer og interessenter, sikre afgr\u00e6nsning og realiserbarhed, og muligg\u00f8re fremdrift i en faciliterende og koordinerende funktion.<\/p>\n

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Samarbejde p\u00e5 tv\u00e6rs<\/h2>\n

For at sikre en koordineret indsats er K\u00f8bst\u00e6dernes Samarbejdsudvalg blevet etableret. Udvalget best\u00e5r af embedsfolk fra kommunens Vej og Park og Plan og Byg og form\u00e6ndene fra de tre handelsstandsforeninger. Udvalget m\u00f8des fire gange om \u00e5ret for at dr\u00f8fte og koordinere udviklingsinitiativer. K\u00f8bstadsudviklerne m\u00f8des ad hoc med kommunens administration.\u00a0Her\u00a0vil k\u00f8bstadsudviklerne blandt andet samarbejde med kommunens byudviklere om udvikling af strategier og udviklingsplaner for de tre k\u00f8bst\u00e6der. De skal v\u00e6re eksperter i og st\u00f8tte forankring i de enkelte k\u00f8bst\u00e6ders forskelligheder og potentialer.\u00a0<\/p>\n

En vigtig del af k\u00f8bstadsudviklernes arbejde er ogs\u00e5 at overs\u00e6tte lokale akt\u00f8rers behov og \u00f8nsker til udviklingstiltag. De skal ogs\u00e5 lokalisere og initiere projekter, der passer ind i k\u00f8bst\u00e6dernes helhedsplaner og godkendte strategier.<\/p>\n

\u201cDer ligger en helhedsplan fra 2019 med mange initiativer, der ikke er sat i gang endnu. Projekterne er der, s\u00e5 nu skal vi hj\u00e6lpes ad om at f\u00e5 dem ud og leve et skridt ad gangen,” siger Steffen Steffensen.<\/p>\n

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Business Vordingborg har \u00e6ndret tilgang til udvikling af bymidterne i Pr\u00e6st\u00f8, Vordingborg og Stege. Hvor fokus tidligere var p\u00e5 at underst\u00f8tte butikker og koordinere praktiske opgaver, er fokus nu drejet mod ogs\u00e5 at skabe rammerne for attraktive oplevelser for b\u00e5de bes\u00f8gende og fastboende. Derfor f\u00e5r citymanagerne nu en rolle som har et st\u00f8rre strategisk udviklingsfokus […]<\/p>\n","protected":false},"author":28,"featured_media":33670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"iawp_total_views":144,"footnotes":""},"categories":[25,43],"tags":[],"class_list":["post-33607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-detail","category-erhvervsnyheder"],"yoast_head":"\nCitymanagere bliver til K\u00f8bstadsudviklere i Vordingborg Kommune<\/title>\n<meta name=\"description\" content=\"Citymanagerfunktionen gent\u00e6nkes og bliver til k\u00f8bstadsudviklere i Vordingborg Kommune \u2013 med fokus p\u00e5 bymidter og lokale f\u00e6llesskaber.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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