{"id":24636,"date":"2022-12-14T15:13:49","date_gmt":"2022-12-14T14:13:49","guid":{"rendered":"https:\/\/businessvordingborg.dk\/?p=24636"},"modified":"2024-04-05T09:45:09","modified_gmt":"2024-04-05T07:45:09","slug":"vordingborg-koekkenet-er-i-superform","status":"publish","type":"post","link":"https:\/\/businessvordingborg.dk\/en\/vordingborg-koekkenet-er-i-superform\/","title":{"rendered":"Vordingborgs mest kendte virksomhed er i superform"},"content":{"rendered":"

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Vordingborg er i folkemunde mere kendt som en st\u00e6rkt k\u00f8kkenbrand end som by og kommune. Det siger lidt om dem styrke og position Vordingborg K\u00f8kkenet har opn\u00e5et i danskernes bevidsthed siden det kendte k\u00f8kkenfirma blev etableret i 1963.<\/p>\n

Vordingborg K\u00f8kkenet er m\u00e5lt p\u00e5 oms\u00e6tning og v\u00e6kst med i det hele fine selskab Top 1000 virksomheder i Danmark. Blandt de 58 st\u00f8rste virksomheder i Region Sj\u00e6lland og hvert \u00e5r med v\u00e6kst \u2013 og 878 ud af de 1000 st\u00f8rste virksomheder i Danmark.<\/p>\n

I 2021 omsatte virksomheden for 550 millioner kroner og solgte 11.200 nye k\u00f8kkener til danskerne. Administrerende direkt\u00f8r Hjalmar Hansen har v\u00e6ret med p\u00e5 det meste af den markante v\u00e6kstrejse, som Vordingborg K\u00f8kkenet har v\u00e6ret igennem.<\/p>\n

I dag har virksomheden 200 ansatte \u2013 48 p\u00e5 hovedkontoret i Vordingborg og resten fordelt ud p\u00e5 26 butikker i hele Danmark.<\/p>\n

Hjalmar Hansen tog mandag midt i december imod bes\u00f8g af kommunaldirekt\u00f8r Kristina Sloth fra Vordingborg Kommune og direkt\u00f8r Bolette Christensen fra Business Vordingborg.<\/p>\n

De var taget p\u00e5 bes\u00f8g hos den kendte Vordingborg virksomhed for at l\u00e6re virksomheden bag det meget kendte k\u00f8kkenbrand bedre at kende og de m\u00f8dte en direkt\u00f8r i topform for en lige s\u00e5 veltrimmet virksomhed.<\/p>\n

\u201dVi havde i forrige uge vores n\u00e6stbedste uge p\u00e5 salg af k\u00f8kkener, og det er alts\u00e5 st\u00e6rkt i en tid hvor der er krise. Vi kan godt m\u00e6rke at danskerne k\u00f8ber mindre, men vi er g\u00e5et i kamp for at s\u00e6lge k\u00f8kkener,\u201d fortalte en stolt Hjalmar Hansen til g\u00e6sterne.<\/p>\n

P\u00e5 reolen bag Hjalmar Hansens skrivebord ligger der en vikingehjelm. Et symbol p\u00e5 den mentalitet som pr\u00e6ger virksomheden.<\/p>\n

\u201dVi har en viking mentalitet. Vi k\u00e6mper og fighter og finder p\u00e5 sindssyge ting for at hive sejren hjem,\u201d siger Hjalmar Hansen.<\/p>\n

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\u201c<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Citat” _builder_version=”4.24.3″ header_3_font=”||on|||||#EDF000|solid” header_3_text_align=”center” header_3_text_color=”gcid-f07730a7-78aa-41b7-a593-1fcf9c0692cb” header_3_font_size=”1.4rem” header_3_line_height=”1.3em” custom_margin=”-140px|120px||120px|false|true” custom_margin_tablet=”|70px||70px|true|true” custom_margin_phone=”|30px||30px|false|true” custom_margin_last_edited=”on|phone” hover_enabled=”0″ header_3_font_size_tablet=”1.3rem” header_3_font_size_phone=”1.1rem” header_3_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-f07730a7-78aa-41b7-a593-1fcf9c0692cb%22:%91%22header_3_text_color%22%93}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

“Vi kommer til at k\u00f8re h\u00e5rdt p\u00e5 og vi angriber helt sindssygt. Det er det mest ambiti\u00f8se udviklingsprogram vi hidtil har sat i s\u00f8en.”<\/h3>\n

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Hjalmar Hansen | Administrerende direkt\u00f8r, Vordingborg K\u00f8kkenet<\/p>\n

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Udfordrende 2022<\/span><\/p>\n

2022 har v\u00e6ret et udfordrende \u00e5r for danske virksomheder og lige s\u00e5 for Vordingborg K\u00f8kkenet. Danskerne har k\u00f8bt f\u00e6rre k\u00f8kkener, men p\u00e5 trods af det forventer Hjalmar Hansen at n\u00e5r kassen g\u00f8res op efter 2022 vil det v\u00e6re med et solidt resultat af indsatsen.<\/p>\n

\u201dVi er en v\u00e6kstvirksomhed, og arbejder hele tiden med at g\u00f8re alting lidt bedre. Det handler om at turde se efter lyset og tale tingene op. Hvis du vil vinde, skal du arbejde med sm\u00e5tingene og finde alle forbedringerne,\u201d siger Hjalmar Hansen.<\/p>\n

Alle k\u00f8kkener bliver produceret p\u00e5 en stor og meget moderne fabrik i Tyskland. Producenten Nobilia<\/a> producerer og leverer det f\u00e6rdige Vordingborg k\u00f8kken til butikkerne rundt i Danmark.<\/p>\n

\u201dVi har en meget fleksibel forretningsmodel med outsourcet produktion og meget effektiv logistik. Det betyder at vi hurtigt kan skrue op og ned afh\u00e6ngig af eftersp\u00f8rgslen, og dermed tilpasse os markedet,\u201d siger Hjalmar Hansen.<\/p>\n

Hovedkvarteret ligger (naturligvis) i Vordingborg, og her er det salg, marketing og administration der varetages fra den yderste velbeliggende ejendom med udsigt til Storstr\u00f8mmen.<\/p>\n

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\u201c<\/h3>\n

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“Vi havde i forrige uge vores n\u00e6stbedste uge p\u00e5 salg af k\u00f8kkener, og det er alts\u00e5 st\u00e6rkt i en tid hvor der er krise.”<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Navneskilt” _builder_version=”4.24.3″ _module_preset=”default” text_font_size=”13px” positioning=”relative” custom_margin=”-30px||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Hjalmar Hansen | Administrerende direkt\u00f8r, Vordingborg K\u00f8kkenet<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Billede” _builder_version=”4.17.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/businessvordingborg.dk\/wp-content\/uploads\/2022\/12\/Vordinborg-koekken-1550191.jpg” alt=”P\u00e5 bes\u00f8g hos Vordingborg K\u00f8kkenet” title_text=”Vordinborg k\u00f8kken-1550191″ _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”3. Afsnit – Superambiti\u00f8s 2023 plan” _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_weight=”1px” quote_border_color=”gcid-f07730a7-78aa-41b7-a593-1fcf9c0692cb” _builder_version=”4.24.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{%22gcid-f07730a7-78aa-41b7-a593-1fcf9c0692cb%22:%91%22quote_border_color%22%93}” sticky_enabled=”0″]<\/p>\n

Superambiti\u00f8s 2023 plan<\/h2>\n

I 2023 fylder Vordingborg K\u00f8kkenet 60 \u00e5r, men det er s\u00e5 absolut ikke alderen der trykker. Tv\u00e6rtimod bliver der sat fuld fart p\u00e5 den fortsatte udvikling af virksomheden, n\u00e5r de lancerer en superambiti\u00f8s strategi \u201dVordingborg 3.0 \u2013 Mere til Flere\u201d.<\/p>\n

Det sker p\u00e5 et tidspunkt hvor k\u00f8kkenbranchen er presset af den igangv\u00e6rende \u00f8konomiske krise. Og det skal bruges til at v\u00e6kste Vordingborg K\u00f8kkenet.<\/p>\n

\u201dVi kommer til at k\u00f8re h\u00e5rdt p\u00e5 og vi angriber helt sindssygt. Det er det mest ambiti\u00f8se udviklingsprogram vi hidtil har sat i s\u00f8en,\u201d siger Hjalmar Hansen.<\/p>\n

Planen betyder lancering af nye k\u00f8kkenlinjer og nyt k\u00f8kkenbrand. Der bliver gennemf\u00f8rt et omfattende internt uddannelsesprogram af alle 200 medarbejdere og de fastholder virksomhedens meget ambiti\u00f8se markedsf\u00f8ringsbudget.<\/p>\n

K\u00f8kken salget skal ogs\u00e5 digitaliseres, og en nyansat digitaliseringschef skal i gang med at udvikle den digitale platform som skal danne fundamentet for de kommende \u00e5rs digitale udvikling.<\/p>\n

Blandt andet satser de meget p\u00e5 digital markedsf\u00f8ring og salg via sociale medier \u2013 med stor succes.<\/p>\n

Direkt\u00f8ren Hjalmar Hansen har v\u00e6ret med p\u00e5 store dele af rejsen og her efter 28 \u00e5r i spidsen for Vordingborg K\u00f8kkenet er det fortsat med stor energi og virkelyst, at han og hans mange energiske medarbejdere driver og udvikler Vordingborgs mest kendte virksomhed til at blive endnu st\u00f8rre og mere kendt.<\/p>\n

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Vordingborg er i folkemunde mere kendt som en st\u00e6rkt k\u00f8kkenbrand end som by og kommune. Det siger lidt om dem styrke og position Vordingborg K\u00f8kkenet har opn\u00e5et i danskernes bevidsthed siden det kendte k\u00f8kkenfirma blev etableret i 1963. Vordingborg K\u00f8kkenet er m\u00e5lt p\u00e5 oms\u00e6tning og v\u00e6kst med i det hele fine selskab Top 1000 virksomheder […]<\/p>\n","protected":false},"author":26,"featured_media":24639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"iawp_total_views":210,"footnotes":""},"categories":[43,27,23,36],"tags":[],"class_list":["post-24636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erhvervsnyheder","category-industri","category-innovation","category-maanedens-historie"],"yoast_head":"\nVordingborg K\u00f8kkenet er i superform<\/title>\n<meta name=\"description\" content=\"Vordingborg K\u00f8kkenet er m\u00e5lt p\u00e5 oms\u00e6tning en stor virksomhed i Vordingborg kommune. 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