{"id":18029,"date":"2022-05-19T14:14:19","date_gmt":"2022-05-19T12:14:19","guid":{"rendered":"https:\/\/businessvordingborg.dk\/?p=18029"},"modified":"2024-04-05T08:57:00","modified_gmt":"2024-04-05T06:57:00","slug":"bryghuset-moen-er-slet-ikke-faerdig-med-at-vokse","status":"publish","type":"post","link":"https:\/\/businessvordingborg.dk\/en\/bryghuset-moen-er-slet-ikke-faerdig-med-at-vokse\/","title":{"rendered":"Bryghuset M\u00f8n er slet ikke f\u00e6rdig med at vokse"},"content":{"rendered":"

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Det var absolut ikke det, David Jensin havde forestillet sig. At det bryggeri han i 2012 overtog skulle blive til et moderne bryghus med 15 ansatte, som brygger 500.000 liter \u00f8l om \u00e5ret. Det lille bryggeri Bryghuset M\u00f8n startede i meget sm\u00e5 rammer i Luffes g\u00e5rd, hvor der kun blev solgt til dem der g\u00e6stede bryggeriet.<\/p>\n

Det var det, David Jensin forestillede sig at Bryghuset M\u00f8n skulle, og det var det han k\u00f8bte sig ind i sammen med Thomas Stecher. Dengang havde de ikke fantasi til at forestille sig potentialet, og hvor stort Bryghuset M\u00f8n kunne blive.<\/p>\n

“Vi fandt hurtigt ud af at det var n\u00f8dvendigt. Vi var n\u00f8dt til at brygge meget mere \u00f8l, end det var muligt i Luffes g\u00e5rd,” siger David Jensin om, hvordan Bryghuset M\u00f8n stod og ledte efter nye rammer et \u00e5r efter de nye ejere havde overtaget.<\/p>\n

P\u00e5 det tidspunkt holdt b\u00e5de David og Thomas fast i deres fuldtidsbesk\u00e6ftigelse som henholdsvis restaurat\u00f8r og ejer af et par lokale Shell tankstationer. Efter tre \u00e5r m\u00e5tte de sande, at det ikke var muligt at drive et bryghus p\u00e5 deltid.<\/p>\n

“Hvis vi vidste, hvad vi ved i dag, s\u00e5 havde vi sikkert stadig gjort det. Men der har virkelig v\u00e6ret mange ting, vi har skullet l\u00e6re. Alt det vi troede var supernemt, har ikke v\u00e6ret det. Og det har taget l\u00e6ngere tid end vi troede,” siger David Jensin om de forgangne ti \u00e5r som bryggeriejer.<\/p>\n

I dag er bryggeriet ikke l\u00e6ngere i Luffes g\u00e5rd, og ejerne bag har et klart m\u00e5l om fortsat at vokse, ogs\u00e5 selvom de er n\u00e5et langt. Der er b\u00e5de sket en tidobling af b\u00e5de oms\u00e6tning og \u00e5rlig produktion, og det m\u00f8nske bryghus s\u00e6lger \u00f8l i hele landet.<\/p>\n

“Vi skal op p\u00e5 en million liter \u00f8l om \u00e5ret. Allerede nu kan brygv\u00e6rket klare en fordobling, men der hvor \u00f8llet skal g\u00e6re og modne kr\u00e6ver en opskalering.”<\/p>\n

Men det er ogs\u00e5 muligt i de nuv\u00e6rende rammer p\u00e5 Priorsvej i Stege.\u00a0<\/span><\/p>\n

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\u201c<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Citat” _builder_version=”4.24.3″ header_3_font=”||on|||||#EDF000|solid” header_3_text_align=”center” header_3_text_color=”gcid-f07730a7-78aa-41b7-a593-1fcf9c0692cb” header_3_font_size=”1.4rem” header_3_line_height=”1.3em” custom_margin=”-140px|120px||120px|false|true” custom_margin_tablet=”|70px||70px|true|true” custom_margin_phone=”|30px||30px|false|true” custom_margin_last_edited=”on|phone” hover_enabled=”0″ header_3_font_size_tablet=”1.3rem” header_3_font_size_phone=”1.1rem” header_3_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-f07730a7-78aa-41b7-a593-1fcf9c0692cb%22:%91%22header_3_text_color%22%93}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

“Vi har jo lige haft to \u00e5r med corona, s\u00e5 det har jo haft temmelig voldsomme konsekvenser. Men vi valgte alts\u00e5 ikke at g\u00e5 p\u00e5 kompromis med vores strategi.”<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Navneskilt” _builder_version=”4.24.3″ _module_preset=”default” text_font_size=”13px” positioning=”relative” custom_margin=”-30px||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Medejer David Jensin<\/a> | Bryghuset M\u00f8n<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Media” _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/businessvordingborg.dk\/wp-content\/uploads\/2022\/05\/forsidebryghus.jpg” alt=”Medejer af Bryghuseet M\u00f8n David Jensin” title_text=”David Jensin” admin_label=”Billede – David Jensin” _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ivan Luffes v\u00e6rk ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_weight=”1px” quote_border_color=”gcid-f07730a7-78aa-41b7-a593-1fcf9c0692cb” _builder_version=”4.21.0″ _module_preset=”default” header_2_text_color=”gcid-f07730a7-78aa-41b7-a593-1fcf9c0692cb” global_colors_info=”{%22gcid-f07730a7-78aa-41b7-a593-1fcf9c0692cb%22:%91%22quote_border_color%22,%22header_2_text_color%22%93}”]<\/p>\n

Ivan Luffes v\u00e6rk<\/h2>\n

Historien om Bryghuset M\u00f8n l\u00f8ber helt tilbage til 2005, hvor bryggeriet blev etableret af Ivan Luffe. Dengang blev det m\u00f8nske \u00f8l solgt i en st\u00f8rre formfaktor, end de g\u00f8r i dag, og strategien den gang var helt anderledes end den nuv\u00e6rende.<\/p>\n

David Jensin har med en lang baggrund inden for restaurationsbranchen og har v\u00e6ret ejer af fire restauranter. Det var derigennem de nye bryggeriejere spottede deres hul i markedet. Bryghuset M\u00f8n leverer kun \u00f8l til restauranter, caf\u00e9er og hoteller samt enkelte vinhandlere og specialbutikker i hele Danmark. Dog kan \u00f8l fra Bryghuset M\u00f8n k\u00f8bes i supermarkeder og i butikker p\u00e5 M\u00f8n.<\/p>\n

“Det er lidt det samme som med vin p\u00e5 restauranter. Den vin du k\u00f8ber p\u00e5 restauranter, kan du ikke k\u00f8be i supermarkederne. Det er lidt det samme med vores \u00f8l. Og det kan restaurat\u00f8rerne godt lide,” forklarer David Jensin.<\/p>\n

Hvilke konsekvenser har det, at I specialiserer jer p\u00e5 den m\u00e5de?\u00a0<\/i><\/p>\n

“Vi har jo lige haft to \u00e5r med corona, s\u00e5 det har jo haft temmelig voldsomme konsekvenser. Men vi valgte alts\u00e5 ikke at g\u00e5 p\u00e5 kompromis med vores strategi. Og det tror vi, at vi vil blive bel\u00f8nnet for p\u00e5 den lange bane. At vi ikke gik ud og gjorde det, vi sagde, vi aldrig ville g\u00f8re. Det tror vi, er den rigtige m\u00e5de at g\u00f8re det p\u00e5. Det handler om at holde fast. Og n\u00e5r det kommer til stykket, har det v\u00e6ret et par fine \u00e5r, der selvf\u00f8lgelig ikke har genereret det, de skulle. Men vi er kommet ud med sorte tal p\u00e5 bundlinjen alligevel. Det har ikke v\u00e6ret helt elendigt. Der var jo nogle m\u00e5neder hen over sommeren, hvor der var \u00e5bent, og vi solgte enormt godt.”<\/p>\n

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\u201c<\/h3>\n

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“Den st\u00f8rste udfordring var helt klart, at vi skulle udvide s\u00e5 meget.”<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Navneskilt” _builder_version=”4.24.3″ _module_preset=”default” text_font_size=”13px” positioning=”relative” custom_margin=”-30px||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Medejer David Jensin<\/a> | Bryghuset M\u00f8n<\/p>\n

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Den manglende brygmester<\/h2>\n

Hverken David Jensin eller Thomas Stecher ved noget om at brygge \u00f8l. Alting skulle l\u00e6res fra bunden. Men det stod meget hurtigt klart, at ingen af dem ville v\u00e6re i stand til at have ansvaret for selve brygningen. Derfor var de afh\u00e6ngige af en kompetent brygmester, der kunne f\u00f8lge deres vision.<\/p>\n

Da ejerparret overtog fulgte brygmester Sven Austel med. Den gamle brygmester var med p\u00e5 den nye linje, de nye brygejere kom med, hvor det handlede om mindre flasker og et fokuseret salg til restauranter, caf\u00e9er og hoteller.<\/p>\n

Men s\u00e5 skete det, at Sven Austel m\u00f8dte en norsk kvinde og flyttede v\u00e6k fra M\u00f8n. I dag er det Jacob Bille Carlsen, der har en baggrund hos blandt andet Harboe. De fleste af opskrifterne, har de holdt fast i.<\/p>\n

“Det var ikke en helt nem opgave, for der er jo ikke s\u00e5 mange brygmestre i Danmark. Men han har v\u00e6ret st\u00e6rkt medvirkende til at udvikle det med nye \u00f8l og finde en den nye vej for Bryghuset M\u00f8n,” fort\u00e6ller David Jensin.<\/p>\n

Hvad er den st\u00f8rste udfordring ved at drive et bryggeri?\u00a0<\/i><\/p>\n

“Den st\u00f8rste udfordring var helt klart, at vi skulle udvide s\u00e5 meget. Og s\u00e5 at vi overhovedet ikke vidste, hvad det var, vi bev\u00e6gede os ud i. Vi lavede noget helt andet f\u00f8r. Vi havde id\u00e9er og tanker. Men der er bare langt, n\u00e5r man bev\u00e6ger sig ud i noget man ikke ved noget om.”\u00a0<\/span><\/p>\n

Hvordan g\u00f8r man et bryggeri til en god forrretning?\u00a0<\/i><\/p>\n

“Det g\u00f8r man ved at bygge et godt brand op. Det har vi haft held med. Og s\u00e5 g\u00e6lder det om, ligesom s\u00e5 meget andet, at levere en ordentlig service og et ordentligt produkt. Og ved at s\u00f8rge for at overholde sine aftaler. S\u00e5 kommer man langt. Det er lige meget om man s\u00e6lger \u00f8l eller snedkerer eller hvad man g\u00f8r. Hvis man holder sine aftaler over for dem man samarbejder, s\u00e5 tror jeg, man kommer rigtig langt. Og det g\u00e6lder i forhold til alt. Ogs\u00e5 priser.”<\/p>\n

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Ny medejer kommer til<\/h2>\n

I 2015 blev ejerkredsen i Bryghuset M\u00f8n udvidet. Her kom Kasper B\u00f8gedal med p\u00e5 holdet. Selvom tre ejere kan lyde af meget, form\u00e5r bryghusejerne at fordele ejerskabet og opgaverne helt naturligt imellem sig. Thomas Stecher tager sig af den overordnede drift og administration. Kasper B\u00f8gedal st\u00e5r for salg til vinhandlere og specialbutikker, og David Jensin tager sig af salg til restauranter, caf\u00e9er og hoteller.<\/p>\n

Tilgangen af en ekstra ejer skal v\u00e6re med til at sikre, at Bryghuset M\u00f8n n\u00e5r m\u00e5let om at ramme en million liter \u00f8l om \u00e5ret inden for de n\u00e6ste tre \u00e5r.<\/p>\n

Bryggeriet forts\u00e6tter med at udvikle sig. Det befinder sig i en branche, der er sv\u00e6r at forudsige, og derved at det sv\u00e6rt at vide, hvor Bryghuset M\u00f8n er om fem \u00e5r. \u00c9n ting er dog sikkert, ejerne og bryghuset vil blive ved med at udvikle sig, og hvis de selv kan styre det, skal det v\u00e6re i et roligt og sikkert tempo. Der er ingen visioner om ekstrem ekspansion.<\/p>\n

“Men vi skulle gerne v\u00e6re st\u00f8rre og st\u00e6rkere, lyder det fra David Jensin.”<\/p>\n

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Det var absolut ikke det, David Jensin havde forestillet sig. At det bryggeri han i 2012 overtog skulle blive til et moderne bryghus med 15 ansatte, som brygger 500.000 liter \u00f8l om \u00e5ret. Det lille bryggeri Bryghuset M\u00f8n startede i meget sm\u00e5 rammer i Luffes g\u00e5rd, hvor der kun blev solgt til dem der g\u00e6stede […]<\/p>\n","protected":false},"author":23,"featured_media":18063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"iawp_total_views":349,"footnotes":""},"categories":[43,27,20],"tags":[],"class_list":["post-18029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erhvervsnyheder","category-industri","category-ivaerksaetteri"],"yoast_head":"\nBryghuset M\u00f8n er slet ikke f\u00e6rdig med at vokse<\/title>\n<meta name=\"description\" content=\"David Jensin og Thomas Stecher overtog Bryghuset M\u00f8n i 2012. 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