{"id":11298,"date":"2021-03-24T08:04:27","date_gmt":"2021-03-24T07:04:27","guid":{"rendered":"https:\/\/vordingborgerhverv.dk\/?p=11298"},"modified":"2022-12-12T10:46:04","modified_gmt":"2022-12-12T09:46:04","slug":"nye-ideer-spirer-hos-lykke-cykler","status":"publish","type":"post","link":"https:\/\/businessvordingborg.dk\/en\/nye-ideer-spirer-hos-lykke-cykler\/","title":{"rendered":"Nye ideer spirer hos Lykke Cykler"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.17.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.1″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ custom_margin=”-40px||||false|false” hover_enabled=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Bo Petersen har trods nedlukninger s\u00f8rget for, at nye ideer spirer hos Lykke Cykler og at de ikke kun \u00f8ger forretningens egen oms\u00e6tning, men ogs\u00e5 g\u00f8r Pr\u00e6st\u00f8 til et mere attraktivt turiststed.<\/p>\n

\"Indehaver<\/p>\n

Indehaver af Lykke Cykler<\/a> Bo Petersen byder os velkomne ind i hans butik, bekl\u00e6dt med sit mundbind. V\u00e6rkstedet har haft \u00e5bent hele tiden, men butikken har haft lukket siden den 25. december frem til detailhandlens gen\u00e5bning. Gennem hele corona-perioden har Bo Petersen brygget p\u00e5 forskellige ideer, som er blevet realiseret; Cykeludlejning, mobilt v\u00e6rksted, showroom samt koncept med udlejning af cykler og fiskergrej er blevet en del af forretningen hos Lykke Cykler.<\/p>\n

\n

\u201dJeg har g\u00e5et med ideerne i nogen tid, og sidste \u00e5r kunne vi lancere dem. Omst\u00e6ndighederne taget i betragtning, s\u00e5 er det g\u00e5et rigtig godt. Is\u00e6r udlejning af fiskergrej er g\u00e5et over forventningen, og vi gl\u00e6der os til endnu en s\u00e6son,\u201d fort\u00e6ller Bo Petersen.<\/p>\n<\/blockquote>\n

Pr\u00e6st\u00f8 skal blive endnu mere attraktiv for turister<\/h2>\n

Bo Petersen har samarbejdet med Vordingborg Kommune om at f\u00e5 cykeludlejning p\u00e5 forskellige lokationer i kommunen, som er velbes\u00f8gt af turister. Lige nu kan cyklerne blandt andet bruges fra havnene i H\u00e5rb\u00f8lle, Klintholm, Masned\u00f8 og Nordhavnen i Vordingborg, og flere virksomheder er interesseret i at f\u00e5 stillet en cykeludlejningsstation t\u00e6t p\u00e5 deres forretning.<\/p>\n

\n

Bo fort\u00e6ller: \u201dMed cyklerne kan turister opleve vores omr\u00e5de p\u00e5 en helt anden m\u00e5de, og det er et meget fleksibelt system. Via en app kan du betale og s\u00e6tte din cykel af p\u00e5 hvilken som helst af vores stationer. Jeg vil gerne hj\u00e6lpe til med at g\u00f8re Pr\u00e6st\u00f8 og resten af kommunen til et attraktivt feriested, og det syntes jeg blandt andet, at cykeludlejning hj\u00e6lper til med.\u201d<\/p>\n<\/blockquote>\n

\"City<\/p>\n

City Manager og formand for Pr\u00e6st\u00f8 Handels- og erhvervsforening Rasmus Evind er taget med p\u00e5 bes\u00f8g.<\/p>\n

\n

Han tilf\u00f8jer: \u201dDet er vigtigt, at vi kan tilbyde en bred pallette af forskellige aktiviteter, som g\u00f8r Pr\u00e6st\u00f8 til et attraktivt feriested. Det kan f.eks. v\u00e6re picnic, fiskeri, vandaktiviteter og andet, som skiller os ud eller kan underholde i ferien. Og s\u00e5 er det jo godt, at vi har trends\u00e6ttere som Bo, der kan inspirere andre brancher, men s\u00e6rlig kommunen er ogs\u00e5 en vigtig medspiller.\u201d<\/p>\n<\/blockquote>\n

\u00a0<\/h2>\n

Fra id\u00e9 til virkelighed<\/h2>\n

Cykeludlejning er ikke den eneste nye ting. Andre nye ideer spirer hos Lykke Cykler og de er blevet til virkelighed i l\u00f8bet af det seneste \u00e5r. Lykke Cykler har ogs\u00e5 lanceret et nyt koncept, de kalder mobilt v\u00e6rksted.<\/p>\n

\n

Bo Petersen forklarer: \u201dMed vores mobilv\u00e6rksted k\u00f8rer vi ud p\u00e5 kundens adresse og reparere deres cykler. Lige nu k\u00f8rer vi 5 dage om ugen fuldtid for mobilv\u00e6rkstedet, for det er et tilbud, som mange v\u00e6rds\u00e6tter. Det kan v\u00e6re langt at komme til Pr\u00e6st\u00f8 med en punkteret cykel, hvi man f.eks. bor i \u00d8rslev. Og vi har flere kunder i K\u00f8benhavn, som har handlet deres cykel her under deres ferie.\u201d<\/p>\n<\/blockquote>\n

Men konceptet manglede finpudsning i sin sp\u00e6de start. Derfor deltog Bo Petersen i et tredages internat med Vordingborg Erhverv og Erhvervshus Sj\u00e6lland. Kurset hedder RaketV\u00e6kst, og her f\u00e5r ejerledere sparring og vejledning til at s\u00e6tte deres forretning i helikopterperspektiv samt s\u00e6tte en b\u00e6redygtig og profitabel strategi i samarbejde med erfarne konsulenter.<\/p>\n

\n

\u201dDet var en k\u00e6mpe hj\u00e6lp. Jeg havde spekuleret p\u00e5, hvordan det mobile v\u00e6rksted skulle drives, og p\u00e5 kurset fandt vi en l\u00f8sning, hvor det mobile v\u00e6rksted i f\u00f8rste omgang skulle indg\u00e5 i en serviceaftale, som kunderne fik, n\u00e5r de k\u00f8bte en ny cykel p\u00e5 os. Det har v\u00e6ret den helt rigtige l\u00f8sning, som jeg ikke havde t\u00e6nkt p\u00e5 selv uden den sparring, jeg fik p\u00e5 RaketV\u00e6kst,\u201d fort\u00e6ller Bo Petersen, som tilf\u00f8jer, at konsulenterne i f\u00f8rste omgang ikke troede helt p\u00e5 det mobile v\u00e6rksted.<\/p>\n

 <\/p>\n

\u201dDer er opf\u00f8lgning 4 gange efter kurset, hvor jeg har kunne fort\u00e6lle, at jeg har en bruttooms\u00e6tning p\u00e5 550 kr. pr. time. Det er en helt klar sejr for os, og det var ogs\u00e5 lidt tilfredsstillende at kunne bevise min id\u00e9s b\u00e6redygtighed i praksis,\u201d smiler Bo og tilf\u00f8jer:<\/p>\n

\u201dMen det er en stor investering for os. Alene platformen til udlejning og online betaling koster 100.000 kroner, s\u00e5 man skal tro p\u00e5 sit projekt. Derfor har det ogs\u00e5 v\u00e6ret godt at f\u00e5 sparring til ideen.\u201d<\/p>\n<\/blockquote>\n

 <\/p>\n

Unfair konkurrence under nedlukning<\/h2>\n

Bo Petersen har v\u00e6ret aktiv talsmand for at f\u00e5 tilpasset corona-restriktionerne til virkeligheden. I 2 m\u00e5neder m\u00e5tte butikker holde lukket, mens supermarkeder fortsat kunne s\u00e6lge deres udvalg af bl.a. t\u00f8j, hvidevarer, leget\u00f8j og cykler.<\/p>\n

\"Idehaver<\/em><\/p>\n

\n

\u201dHvis nedlukningen er l\u00f8sningen, s\u00e5 er det selvf\u00f8lgelig helt okay \u2013 det er ikke selve l\u00f8sningen, der er problemet. Men det er et problem, at supermarkeder fortsat kan f\u00e5 lov til at s\u00e6lge varer i en tid, hvor vi andre m\u00e5 lukke vores butikker \u2013 is\u00e6r n\u00e5r vi har set eksempler p\u00e5, at andre lande har fundet en l\u00f8sning. Det ser jeg som uretf\u00e6rdigt,\u201d forklarer Bo Petersen, som har medvirket i Sj\u00e6llandske, DR og i et interview med Anders Lund Madsen, hvor han belyser problemstillingen.<\/p>\n

 <\/p>\n

Rasmus Evind tilf\u00f8jer: \u201dMedierne fort\u00e6ller altid om, hvad der har lukket som f\u00f8lge af corona-restriktionerne, men der er mange butikker, der har haft \u00e5bent. Bo\u2019s v\u00e6rksted er blot et eksempel. S\u00e5 der er mange handlende, der slet ikke ved, at de kan handle lokalt. Det skaber en unfair konkurrence.\u201d<\/p>\n<\/blockquote>\n

 <\/p>\n

Corona har ogs\u00e5 skabt muligheder<\/h2>\n

B\u00e5de Bo Petersen og Rasmus Evind er enige om, at p\u00e5 trods af de udfordringer som er opst\u00e5et pga. corona-situationen, s\u00e5 er der ogs\u00e5 opst\u00e5et nye muligheder.<\/p>\n

\n

\u201dVi havde en rigtig god sommers\u00e6son i 2020, fordi mange har m\u00e5tte holde deres ferie i Danmark. Det har givet os anledning til at vise, hvad Pr\u00e6st\u00f8 kan tilbyde, og jeg tror, at vi f\u00e5r samme mulighed i \u00e5r. Det giver os to gode \u00e5r til at markedsf\u00f8re alt det, Pr\u00e6st\u00f8 kan,\u201d fort\u00e6ller Rasmus Evind.<\/p>\n<\/blockquote>\n

Bo Petersen er enig i, at corona-situationen bestemt ikke har v\u00e6ret problemfrit, men tager langt fra modet fra ham.<\/p>\n

\n

\u201dHvis man er iv\u00e6rks\u00e6tter, s\u00e6tter man sig ikke ned for at trille tommelfingre, fordi der er modstand. S\u00e5 finder man en l\u00f8sning. Ellers var man nok ikke blevet selvst\u00e6ndig\u201d, fort\u00e6ller Bo med et smil.<\/p>\n<\/blockquote>\n

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Skrevet af S\u00f8ren Knudsen<\/span><\/h3>\n

Presse- og kommunikationsr\u00e5dgiver<\/span><\/p>\n

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T: +45 20 40 95 92<\/strong><\/span><\/p>\n

E: sk@businessvordingborg.dk<\/a><\/strong><\/span><\/p>\n

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Tilmeld dig nyhedsbrev fra Business Vordingborg<\/h3>\n

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Bo Petersen har trods nedlukninger s\u00f8rget for, at nye ideer spirer hos Lykke Cykler og at de ikke kun \u00f8ger forretningens egen oms\u00e6tning, men ogs\u00e5 g\u00f8r Pr\u00e6st\u00f8 til et mere attraktivt turiststed. Indehaver af Lykke Cykler Bo Petersen byder os velkomne ind i hans butik, bekl\u00e6dt med sit mundbind. V\u00e6rkstedet har haft \u00e5bent hele tiden, […]<\/p>\n","protected":false},"author":1,"featured_media":18222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"iawp_total_views":9,"footnotes":""},"categories":[25,43],"tags":[],"class_list":["post-11298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-detail","category-erhvervsnyheder"],"yoast_head":"\nNye ideer spirer hos Lykke Cykler - Business Vordingborg<\/title>\n<meta name=\"description\" content=\"Nye ideer spirer hos Lykke Cykler og bl.a. derfor kom Citymanager Rasmus Evind en tur forbi til en snak om restriktioner og fremtiden\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessvordingborg.dk\/en\/nye-ideer-spirer-hos-lykke-cykler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nye ideer spirer hos Lykke Cykler - 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